Salesforce professional with 7+ years across Sales Cloud, Service Cloud, and Experience Cloud — specialising in automation, integrations, and end-to-end delivery across multi-org environments. I build things that work and document them so others can too.
About
I'm a Salesforce professional with 7+ years of experience delivering across Sales Cloud, Service Cloud, and Experience Cloud. I've worked as a hybrid developer, administrator, and production support engineer — often across multiple client orgs simultaneously — building automation, resolving production issues, and stabilising systems under pressure.
My background spans custom Apex and Flow development, third-party integrations (DocuSign, AssureSign, Litify Inbox, Docrio, Twilio), CI/CD with Gearset, and data migration — alongside the less glamorous but equally critical work: UAT support, root cause analysis, and stepping into under-documented orgs and making them stable. I take ownership of problems, not just tasks.
I believe in making technical work visible. The portfolio projects and articles on this site are rebuilt in dev orgs to show the work, since real client orgs live behind NDAs — the patterns are drawn directly from real delivery experience. I also mentor aspiring Salesforce admins and am actively building toward Agentforce, with portfolio projects in progress.
Expertise
Technologies and Salesforce features I work with regularly.
Salesforce Platform
Integration / DevOps
Data / Delivery
Currently Exploring
Work
Production-pattern Salesforce builds, documented so the thinking is visible.
Writing
Notes, guides, and lessons from working inside the Salesforce ecosystem.
What hiring managers actually look for in a Salesforce professional
After 7+ years of interviews and offers, here's what I wish someone had told me earlier — beyond certifications...
Automating contract sending with Salesforce Flow & DocuSign — what I built, what broke, and what I learned
Zero Apex. Zero cost. A full walkthrough of the gotchas hiding inside this integration...
Building a Twilio SMS integration in Salesforce from scratch — no package, no shortcuts
Apex, Named Credentials, Custom Metadata, and Flow. Every gotcha documented so you don't have to find them yourself...
Building a two-part event registration system in Salesforce with JotForm — architecture, tradeoffs, and what the docs don't cover
Public registration + VIP invitations. Campaign hierarchy, custom objects, three Flows, zero Apex...
What people say
From mentees, colleagues, managers, and clients I've worked with across the Salesforce ecosystem.
Worked with me? I'd love to hear from you.
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Whether you're looking to collaborate, have a Salesforce question, or just want to connect — my inbox is open.